When you first look at the cover for A Weekend in the City by Bloc Party, the first thing that you notice is the actual picture used. Unlike many album covers it consists of only one picture of an urban area with a basketball pitch overshadowed by a motorway. This picture seems very striking and intriguing for the listener because these kinds of places are hard to find, this picture being from Sweden. Combined with the use of harsh lighting in the picture reflects the type of music to the listener. While this is a rock music album, it has a techno overtone, this is reflected in the picture, with the motorways pictured symbolises the music’s fast nature, as motorways are always pictured with fast moving cars. This then juxtaposed with the harsh lighting forces the issue of fast moving music as lights such as these can be associated with raves etc which once again signifies the music’s techno nature.
The name of the band and title of the album are superimposed on the top left of the album cover, which is the darkest part of the picture, combined with the fact that the text is white makes sure that it stands out to the audience. So that when someone picks up the album they will notice the name straight away. Also the fact that the use a recurring font means that the audience realise, if they are a fan, whose album it is straight away.
What I believe the unique selling point of this album is their use of picture which is very unique and striking attracting the audience’s eyes towards it.
No comments:
Post a Comment