The Verve Advert Analysis - Sharoze Tallat

This is the magazine advert for a single released by The Verve called Love is Noise. The first thing that you notice is that the image used is the same one that is used on the album, this is to help the audience to recognize and create a link between the song and the album when it s released. The image itself however connotates the type of music, the use of clouds shows the songs slow nature. The colour scheme is also quite light and dull, to show the seriousness of the songs and their quite nature. The opposite would be a poster with intense colours such as red and black, which will we use on our poster because it shows a more brash nature and intensity.

The text is used in the signiture style of the band. Once again at the top where the band title and single name is used, they use a black font because the background is light, so that it stands out to the user. The same can be said for the rest of the information because it is placed infront of a darker part of the picture so the font is white so once again it stands out.

In terms of the content on the poster it contains the artists name and the song name, so that obviously the audience know about the song, so that they can go listen to it online etc. It also talks about the form it is released because obviously there is digital but it also has the release date for the disc so that the audience knows when it is released. Which is a very important feature on the advert because that is how they now when it will come to stores. There is also extra content such as the website, nowadays this is very important because all of the audience do their research on the internet, so you are providing them a way to look at all of the bands other things and gain some more publicity in addition to the poster. You also have the record label placed at the bottom of the page. This is to advertise the label, so that when someone sees the record label they could see it on other bands and if they like the music it will create a relationship between the audience and label basically brand recognition.

Finally in terms of the Uses and Gratifications theory the focus is on information and social interaction. This is because firstly you have to provide the audience with all of the information that they need to buy the song/ album or at least attract them to it. Then you have to make it a topic of social interaction because the best way to advertise something is word of mouth, so if one person likes the advert and recommends it to their friend you have automatically made another possible fan.