Coldplay Advert Analysis - Sharoze Tallat

This is the advert for the Coldplay album X&Y. The first thing that you notice is that it is sperated into two parts. The first part at the top contains an image of the band. This is very important for the record label as stated in Andrew Goodwin’s theory as he states “The demands of the record label will include the needs for lots of close ups of the artist" while it is not close-ups it is the same principle as this allows fans to recognize the band members and straight away they are interested in the advert.

The second half of the advert contains all of the information as said in the Uses and Gratifications theory. This is so that the audience nows about everything so that they could buy the album, thus explaining the content. Firstly the have the name of the band and album in a large, bold and white font (in front of a black background) so that is stands out more and the audience notice it straight away. It is the same with the release date because the audience need to know when it is out so that they can buy it, which is why one again it is in white so that it stands out from the black background. It also has an image of the album cover on it, which is something that we specifically want to include in ours. this is because if you have an image of the album cover it makes it easier for the audeicne to recognize and find it rather than have to research in it,so they could purchase it quicker.

However if they do want to do some research the website is also displayed at the bottom so that the audience go onto the website and if they are a first time fan they can do research on the band and decide if they want to buy the album.The last piece of information on it is for the record label, this is so that they can have some recognition however if for example the audience like the artists on the specific label such as EMI than they wil take more notice.

Finally if you look at the colour scheme the blacks and greys connotate a very metallic/techno feel to the album which is something that i believe the band is trying to achive when you look at the album title X&Y plus the album artwork being digital. This is strange since the album is a rock album it indicates to the audience that this could be something new or a fusion of music, so if there are people that like that type of music they will be attracted to it more.

The Verve Advert Analysis - Sharoze Tallat

This is the magazine advert for a single released by The Verve called Love is Noise. The first thing that you notice is that the image used is the same one that is used on the album, this is to help the audience to recognize and create a link between the song and the album when it s released. The image itself however connotates the type of music, the use of clouds shows the songs slow nature. The colour scheme is also quite light and dull, to show the seriousness of the songs and their quite nature. The opposite would be a poster with intense colours such as red and black, which will we use on our poster because it shows a more brash nature and intensity.

The text is used in the signiture style of the band. Once again at the top where the band title and single name is used, they use a black font because the background is light, so that it stands out to the user. The same can be said for the rest of the information because it is placed infront of a darker part of the picture so the font is white so once again it stands out.

In terms of the content on the poster it contains the artists name and the song name, so that obviously the audience know about the song, so that they can go listen to it online etc. It also talks about the form it is released because obviously there is digital but it also has the release date for the disc so that the audience knows when it is released. Which is a very important feature on the advert because that is how they now when it will come to stores. There is also extra content such as the website, nowadays this is very important because all of the audience do their research on the internet, so you are providing them a way to look at all of the bands other things and gain some more publicity in addition to the poster. You also have the record label placed at the bottom of the page. This is to advertise the label, so that when someone sees the record label they could see it on other bands and if they like the music it will create a relationship between the audience and label basically brand recognition.

Finally in terms of the Uses and Gratifications theory the focus is on information and social interaction. This is because firstly you have to provide the audience with all of the information that they need to buy the song/ album or at least attract them to it. Then you have to make it a topic of social interaction because the best way to advertise something is word of mouth, so if one person likes the advert and recommends it to their friend you have automatically made another possible fan.

Cover Analysis-Bon Jovi The Circle (Sharoze Tallat)

When you look at the cover of The circle by Bon Jovi what you first notice is the actual picture they have used. It is off the band walking through a circular tunnel, which straight away relates to the title of the album the circle. However because of the fact that the tunnels start small and gets bigger it makes it seem that the circles are sound waves coming from the band which are right in the middle of the picture, showing the loud nature of their music.
Also the fact that there is a lot of light coming from the start of the tunnel highlights the band, which is shown in slight silhouettes, to the audience. This attracts the audience’s eyes straight away to the band members, and those who are big fans of the band will notice them straight away and realises whose album this is. Also when you look at the album you see that it uses many dark colours such as black and grey, to signify the rock and metal nature of the music. This is then juxtaposed with the white colour which can signify pureness, which could means that the band has gone back to their roots with their new album.
Finally the title is superimposed on the top of the album cover because that is usually one of the first places a person looks at when they look at an album, so it is an excellent place to put the title of the album and band. Also the fact that the top of the album cover fades to black and the text is white makes the title stand out to the audience. So they know straight away whose album it is.
What I believe the best points of this album cover is the use of editing and construction of the picture, as one simple picture signifies the type of music as well as the album name and the band. This is something that we are hoping to achieve since we hope to use just one well shot picture.

Cover Analysis- Bloc Party A Weekend in the City (Sharoze Tallat)

When you first look at the cover for A Weekend in the City by Bloc Party, the first thing that you notice is the actual picture used. Unlike many album covers it consists of only one picture of an urban area with a basketball pitch overshadowed by a motorway. This picture seems very striking and intriguing for the listener because these kinds of places are hard to find, this picture being from Sweden. Combined with the use of harsh lighting in the picture reflects the type of music to the listener. While this is a rock music album, it has a techno overtone, this is reflected in the picture, with the motorways pictured symbolises the music’s fast nature, as motorways are always pictured with fast moving cars. This then juxtaposed with the harsh lighting forces the issue of fast moving music as lights such as these can be associated with raves etc which once again signifies the music’s techno nature.
The name of the band and title of the album are superimposed on the top left of the album cover, which is the darkest part of the picture, combined with the fact that the text is white makes sure that it stands out to the audience. So that when someone picks up the album they will notice the name straight away. Also the fact that the use a recurring font means that the audience realise, if they are a fan, whose album it is straight away.
What I believe the unique selling point of this album is their use of picture which is very unique and striking attracting the audience’s eyes towards it.

Cover Analysis - Linkin Park Hybrid Theory (Sharoze Tallat)

While Goodwin’s theory covers actual visual forms of media, I believe that it also covers ancillary products such as CD covers and magazine adverts. Specifically the rule which states that the media form reflects the style of music and/or lyrics. I believe this is the case for the album cover of Hybrid Theory by Linkin Park. When you look at the cover you see that the there is a picture made in graffiti on a metal surface. This, along with the title of the album, signifies the type of music on the album. Linkin Park are known for the mix of urban and rock music which is signified by the graffiti (urban music) on top of the metal (rock music).
The colours used for the album cover are also very dark to show that this is a serious band, with serious songs. Unlike pop albums which use very bright colours to show their type of music. The red which the main character is painted in indicates the intensity of the music to the listener. This is contrasted by the use of white coloured dragonfly wings to indicate the softer side of the music. The album is also covered with lyrics of their songs, which is once again used to outline the albums urban style.
The name of the band is superimposed right in the top middle so that the audience’s eyes are attracted to it straight away. Once again the fact that it is in black suggest the dark nature of the music and the lyrics.
I believe what is excellent about the album cover is that the whole cover reflects the type of music it holds and the name of the album hybrid theory. All of the pictures and colours are used to get the message across to the listener of what the music is like.

Shot List

This is going to be our shot list based on the storyboard that we have created. However during the duration of the construction of our music video this is subject to change.

1. Extreme Close-Up
2. Medium Shot
3. Low Angle Close-Up
4. Low Angle Medium Shot
5. High Angle Close-Up
6. Low Angle Medium Shot
7. Medium Shots
8. Close-up - zoom out- Medium Shot
9. Canted Medium Shot on Dolly
10. Close-Up
11. Long Shot
12. Close-up
13. High Angle Close-Up
14. Long Shot
15. Close-up - reverse zoom- Long shot
16. Low Angle Medium Shot

17. Medium Shot

18. Handicam Close-Up

19. Medium Shot

20. Canted Extreme Close-Up

21 High angle Long Shot

22. Extreme Close-Up

23. High Angle Long Shot

24. Over the Shoulder Shot

25. Close-Up

26. Extreme Close-up

27. Close up - Zoom - Extreme Close-Up

28. Extreme Close Up

29. Over the Shoulder Shot

BAND SHOTS

1. Establishing Shot

2. Close-Up

3. Low Angle Close-up

4. Medium Shot

5. Depth of Field

6. Canted Close-up

7. Point of View

8. Extreme Close-Up

Band Storyboard

In these storyboards are the different types of band shot that we will use in our video. These will not be in this order, they will infact be scattered around the narrative storyboard, which is shown in previous blogs. The order begins from the bottom due to the way the images are uploaded.

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