Monday 14 September 2009

How our music video relates to the "Andrew Goodwin analysis"


"Music videos demonstrate genre characteristics"

Killswitch Engage's genre (according to Wikipedia) is called "Melodic Metal-core" which is a hybrid genre. It's really hard to describe, but I think it's a combination of thrash metal with very, very heavy Guitar Riffs, which symbolize anger, and slow and heartfelt melodies that are used to describe emotions like sadness and sorrow. So, our video depicts both of these aspects as our video is about our main character dealing with these feelings, anger and depression.

"There is a relationship between lyrics and visuals"

'Imprisoned inside this mind, hiding behind these empty smiles' are the first lines of the song, and immediately relate to the Circus theme ('Smiles') and how the main character is feeling ('Imprisoned inside this mind'). The other lyric that is relates to the video perfectly is a repeating one that goes 'The shadows I cast, follow me down' which is describing a metaphor for the Mime that is ruining the Clown's life. Other lyrics that are metaphor's for the Mime include 'Deeper I'm falling into the Arms of Sorrow.' which is very similar to the one I mentioned before.

"There is a relationship between music and visuals"

The performance parts of the video will relate to the style of music perfectly. How Killswitch Engage preform (i.e. Headbanging) will be what our actors will be doing so the audience can relate to the band as well. Plus, the parts of the song, like chorus and the interlude, will be relating with what's going in the video. This is hard to explain, but I basically mean that each part of the storyline is split into parts which will be in separate parts of the track. For example, the first chorus and introduction will be showing how the clown starts his path to destruction.

"The demands of the record label will include the need for lots of close-ups of the artist and the artist may develop motifs which recur across their work"

I think the main motif of the music video is the Mime's mask because if we were a real band I think the guitarist would actually wear his costume pertinently for his image, like Wes Borland of Limp Bizkit or the whole of Slipknot. We will focus on Close-ups throughout the preforming part of the video, and parts of the storyline. Especially at the begginning of it where the first shot is a twisting Zoom-out of the clown waking up. We will also watch some more music video's specifically looking for actions that band members do to the camera while preforming to include (i.e. Pointing at the camera)


"There is a frequently reference to notion of looking (screens within screens, telescopes, etc) and particularly voyeuristic treatment of the female body."

We have picked, in our opinion, a very attractive girl for our main female character who will be revealing some of herself (For example, her bra). It will provide attention, mainly for the male audience, but also females as they will be able to identify with the characters hopefully.


"There is often intertextual reference"

Our main intertextual reference is from a shot at the beggenning of the film 'A Clockwork Orange', where he is in the Kolokov Bar and it zooms out slowly while there is a voice-over introducing the film. Plus, there will be references to other music video's done by bands such as Jamie T and Artic Monkeys.

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